HELLO!
A Minor Variant is a the online persona of Kyle Jeffery McDonald. My work hopes to combine theory and form to create intelligent, compelling images for print, web & broadcast mediums.
I am available for design, art direction, and live action direction in New York City and beyond.
PLEASE SCROLL DOWN TO VIEW WORK. OR CLICK ON THE IMAGE TO THE RIGHT TO VIEW 2009 REEL.
CABLEVISION
Storyboards for a nation TV campaign to introduce Cablevisions fastest internet connection ever.
CREDITS
STUDIO: Stardust Studio's
ROLE: Design
BATTLE OF THE TITANS
3 min pilot for a new show on the History channel called Myths and Monsters. This pilot told the Greek story of the labyrinth and the minotaur. It consists of live action, 3d and 2d elements.
CREDITS
STUDIO: UVPHACTORY
ROLE: Design, Animation,
Art direction
BATTLE OF THE TITANS
3 min pilot for a new show on the History channel called Myths and Monsters. This pilot told the Greek story of the labyrinth and the minotaur. It consists of live action, 3d and 2d elements.
CREDITS
STUDIO: UVPHACTORY
ROLE: Design, Animation,
Art direction
AFTER FURTHER REVIEW
Style boards for a show open for a new Sports center inspired sports show.
CREDITS
STUDIO: LEROY AND CLARCKSON
ROLE: Design
A personal project which interprets a scene from the movie The Royal Tenenbaums in which the character of Richie cuts off all of his hair before slitting his wrists. The scene is set to an Elliott Smith song. The piece uses these lyrics along with shots I took using a macro lens, 35mm SLR, and my own hair.
CREDITS
STUDIO: MTV On-Air Design
ROLE: Direction, Art direction, Design
Show open for the mtvU show Freshmen 5. The show highlights bands about to break into the big time. The piece begins with a steadily growing pixilated glob which builds up and then explodes into the show logo.
CREDITS
STUDIO: MTV On-Air Design
ROLE: Art direction, Design, Animation
TOYOTA: BUILT TO BE LOVED
Story boards completed for Stardust for a Toyota Camery commercial. Here, the cars owners love the car so much that they combine to build the car out of their. . . love. “Toyota, built to be loved”.
CREDITS
STUDIO: Stardust NYC
ROLE: Design
BAYER: EXPECT WONDERS
Storyboards designed for Stardust for a national bayer aspirin commercial.
CREDITS
STUDIO: Stardust
ROLE: Design
DECISION 08
An Open for NY1’s political coverage spanning the entire 2008 presidential race. NY1 wanted to convey whole process of the election, from the first vote until the final decision they. We used the stars to act as the delegates that drive the American political process, and we built a mini narrative of this process.
CREDITS
STUDIO: FAVORITE COLOR
ROLE: Design
PRIVIA
Storyboads designed for Plus Et Plus for a national Privia commercial.
CREDITS
STUDIO: Plus et Plus
ROLE: Design
MTV: RONNIE DAY
Show open for the mtvU show The Ronnie Day Project. We shot the piece on the P2 at Max Fish here in New York City. The show consisted of a different video for each song on the Ronnie Day album. In each episode the end page for the open was Ronnie writing the name of the song fro that week on the bathroom wall.
CREDITS
STUDIO: MTV On-Air Design
ROLE: Direction, Art Direction, Design
MTV: WOODIE AWARDS
Every year MTV produces a video awards show for mtvU, the college version of MTV. Unlike the VMA’s this show is all about the music and the fans not the bling. The concept behind this package was “Psycho somatic Woodies”. The idea was that these fans are SO into the music that it has literally taken over their bodies. A guys fingers turn into drum sticks, cables come out of a girls mouth or some ones stomach turns into speakers. The piece consists of live action, 3D and 2d graphics.
CREDITS
STUDIO: MTV On-Air Design
ROLE: Direction, Art direction, Design
MTV: WOODIE AWARDS
Every year MTV produces a video awards show for mtvU, the college version of MTV. Unlike the VMA’s this show is all about the music and the fans not the bling. The concept behind this package was “Psycho somatic Woodies”. The idea was that these fans are SO into the music that it has literally taken over their bodies. A guys fingers turn into drum sticks, cables come out of a girls mouth or some ones stomach turns into speakers. The piece consists of live action, 3D and 2d graphics.
CREDITS
STUDIO: MTV On-Air Design
ROLE: Direction, Art direction, Design
Last fall the web design company HUGE inc. to me to produce a short promo video for the company. HUGE is a really different sort of web design firm. They are a small quirky group who does big, innovative work forsome of the biggest clients around. HUGE didn’t want this to be a typical corporate video. Also, the Brooklyn neighborhood of Dumbo is integral to their identity so they wanted to include this in the narrative along with the work that they produce and the talented people who create it. For this project I shot Dumbo and the HUGE offices, conducted interviews with staff, edited and scored the entire piece.
CREDITS
STUDIO: A MINOR VARIANT
ROLE: Concept, Direction, Editing, Design
CLICK HERE TO WATCH
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