Jumeirah Hotels and resorts are one of the most iconic Luxury hospitality brands in the world. With properties like the Burj Al Arab, and exotic locations like the Maldives, Capri and Dubai  in their portfolio.

We created the campaign ‘Time Exceptionally Well Spent’ to show that when you are experiencing a Jumeirah property, every moment matters, and every moment is catered for to the smallest detail. 

The campaign featured a hero ad and nine sub campaign pillars all in :60 :30 :15 and :06 version, 16:9, 9:16 and 4:5 and translated into 7 languages as well as social first content, OOH & digital applications.

The goal was to show Jumeirah in a more modern and attainable light, re-energize their aesthetic and re-introduce them as the ultimate symbol of modern luxury to a younger affluent global travel audience and transition them from a TVC first approach to marketing to a social first targeted conversation whilst retaining their premium brand status.

The Results:
Over 40 Million Views across Campaign & Social
40% Increase in Web Traffic
30% Increase in Direct Bookings
40% Increase in Social Media Growth