SELECTED WORK
FROM THE ARCHIVE
Unify Consultants
Creative Direction
Graphic Design
Created at: GMR
Identity, Branding, website and short film for Unify consultants.
Verizon: In Store
Animations
Creative Direction
Created at: SET
Microsoft Cloud Power
Design Direction
Branding / Identity
Created at: Havas
Development, design and implementation of logo and identity system for the global rollout of the Microsoft Cloud Power Campaign. The project included print, digital, tv and out of home. At Deutsch I lead a team to develop a mark and identity system that could span multiple types of media in a variety of languages yet retain brand integrity and recognition. We then developed extensive usage guidelines for every platform. I oversaw the implementation of these guidelines as the campaign was rolled out across the globe, and acted as lead to our many partner agencies.
Dangerous Ideas on
Design Education
Graphic Design
Created Independently
Editorial design for James Victory article on design education in Ad Age magazine.
Bacardi
Graphic Design
Art Direction
Created at: Barbarian
Concept posters for the Launch of Bacardi’s new bottle design, which was actually their original bottle design from 1862.
Tylenol: Red Cap
Graphic Design
Art Direction
Created at: Collins
Tylenol's red lid is an icon of pain relief. We've all grown up with it and yet Tylenol has never really owned it as a mark. We decided to leverage this classic icon in a bold graphic way to communicate Tylenol's core benefits... honesty, trust and strength.
Amtrak Acela:
You’re On It
Art Direction
Graphic Design
Created at: JWT
Campaign for Amtrak Acela. The concept of the campaign focused on showing the benefits of train travel ‘vs’ air travel for professionals traveling between Boston, New York and Washington DC. Mainly that you can stay in touch and be productive during your travels.
City Snap
Creative Direction
Graphic Design
Created at: Manifest
Description Coming Soon.
Suntrust Bank:
Shine
Creative Direction
Art Direction
Created at: Digitas
A fully integrated re-launch of the Suntrust bank brand. Including print, TV, OOH, digital, and social. We wanted to humanize Suntrust and show how it could play a positive, inspiring role in it's customers lives.By combining inspirational copy, great photography, a strong branding package and hand written custom illustrations we showed that Suntrust isn't just about the bottom line or bonuses.They're about the people they serve.
