Conrad Hotels, an opulent brand under the Hilton umbrella, epitomizes luxury travel. Centered on the concept of the "Conscious Connoisseur" – individuals seeking not just a stay, but a profound connection with both themselves and the local culture

In crafting an identity system, we aimed to capture the enchantment and local wisdom that Conrad offers to its guests. Each location is depicted through vibrant, colorful patterns, serving as a visual testament to the magical experiences and authentic insights one can expect when choosing Conrad as their accommodation.