Led the creative direction, concepting, branding, and design overhaul for the General Dynamics Integrated Technology website. Tasked with reimagining their brand to break free from the homogenized industry model, we crafted a clean design aesthetic enriched with video and subtle animation that could accommodate many different forms of information and over 60 site pages. This strategic revamp aimed to distinguish GDIT, making them stand out in the market, while also attracting fresh talent and new business opportunities.