Verizon 2023 campaign announcing its new personalized plan offering, myPlan, which allows costumers to completely customize their wireless plan. A simple, straight forward design system replaces the ‘I’ in Verizon with real people to showcase the individuality that the plan provides. I loved this project because the device allowed us the ability to tell little stories of life in each piece.

 Verizon’s “myPlan” puts the customer front and center, allowing them to mix and match perks to customize their phone plan exactly how they want. By replacing the ‘I’ with the customer, we’re doing just that, signifying that they are in charge of their plan with Verizon instead of us choosing for them.”