AMINORVARIANT

A Minor Variant — Kyle McDonald

Conrad Hotels campaign artwork
  • Uniquely Patterned
  • Branding & Identity
  • Creative Direction
  • Graphic Design
  • Art Direction
  • Hospitality Design
  • Illustration
  • Created at: Spring Studios
  • The Power of You
  • Creative Direction
  • Graphic Design
  • Experiential
  • CES
  • Created at: GMR
Verizon myPlan campaign artwork
  • myPlan
  • Key Art
  • Graphic Design
  • Created at: Set Studio
  • Time Spent Exceptionally Well
  • Film
  • Creative Direction
  • Campaign
  • Created at: Beautiful Destinations
ABOUT

I’m Not a Storyteller,
& I Don’t Solve Problems.

I CREATE WORLDS

A problem can have many solutions. A story can communicate an idea. I Create Worlds. My approach is rooted in concept and process, bringing ideas, media, and experiences together into cohesive visual ecosystems that communicate, resonate, and create value.

I’m a multidisciplinary creative leader working across strategy, concept, and design. I lead teams in crafting work that amplifies meaning, evokes emotion, and enhances understanding. From Silicon Valley startups and Mexican surf shops to global Fortune 500 companies, I translate strategic insight into connected visual experiences that engage audiences and build comprehensive connections that lead to Meaningful business outcomes.

Micron Memory of Tomorrow billboard
  • Memory Is All We Do
  • OOH
  • Campaign
  • Key Art
  • Graphic Design
  • Copywriting
  • Created at: Saatchi & Saatchi
Njoy festival activation
  • Find Joy
  • Brand Campaign
  • Experiential
  • Social
  • Creative Direction
  • Created at: MRM
  • A New Simple
  • UI/UX
  • Illustration
  • Fintech
  • Creative Direction
  • Created at: A Minor Variant
  • Be Amazed
  • Retail
  • Brand Identity
  • Environmental Design
  • Creative Direction
  • Art Direction
  • Animation Direction
  • Created at: Collins
  • When the Robots Come, We Fight
  • Animation
  • Campaign
  • Art Direction
  • Creative Direction
  • Copy: Tucker Loosebrock
  • Created at: Barbarian
Liminal publication artwork
  • Memory Rounds the Corners
  • Publication
  • Illustration
  • Art Direction
  • Graphic Design
  • Created at: A Minor Variant

Graphic Design
Art Direction
Creative Direction

CREATIVE STRATEGY & CONCEPT DEVELOPMENT / NEW BUSINESS PITCHES & CAMPAIGN DEVELOPMENT / 360° CAMPAIGNS & INTEGRATED MARKETING / BRAND STRATEGY & IDENTITY SYSTEMS / DIGITAL EXPERIENCES & UI/UX / WEBSITE DESIGN / MOTION GRAPHICS & ANIMATION / LIVE-ACTION & BRANDED CONTENT / SOCIAL & DIGITAL MEDIA / EXPERIENTIAL ENVIRONMENTS / GRAPHIC DESIGN & ART DIRECTION / LOGO DESIGN

Clients & Collaborators

  • COLLINS
  • TBWA/Chiat/Day
  • JWT
  • Mekanism
  • R/GA
  • BBDO
  • Saatchi
  • Grey
  • Method Studios
  • Publicis
  • MTV
  • Barbarian
  • Droga 5
  • HUGE
  • Helo
  • IDEO
  • Grand Army
  • Red Antler
  • Manifest
  • Taxi
  • The Martin Agency
  • M&C
  • VMLY&R
  • Wunderman
  • Fallon
  • GMR
  • VERA
  • Havas
  • Spring Studios
ARCHIVE

SELECTED WORK / 2012–2024

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