IBM

When the Robots Come, We Fight

/   How Technology Will Help Save Humanity

Hand-drawn giant robots tearing through city buildings while tiny people run

Role

  • / Creative Direction
  • / Art Direction
  • / Copy: Tucker Loosebrock

Created at

  • / Barbarian

Human Solutions

What better way to prove a new cloud platform could build just about anything than to prepare developers for the end of the world? IBM had the technology, but BlueMix needed a personality that could connect with a new generation of developers who valued experimentation over corporate convention. We turned a classic sci-fi scenario into a playful demonstration of what was possible.

At Barbarian, I helped develop a campaign built around the impending Robot Apocalypse, using three animated shorts to show how developers could harness BlueMix to build solutions for an imagined robot uprising. Posters and social media personas extended the narrative beyond the films, giving the new platform a distinct voice and inviting developers to put their own ingenuity to the test.

Animation: the BlueMix landing page, a robot above a Sign Up button
Angel Diaz LinkedIn profile, President of the Evil Robot Resistance Front
Developer vs. Mutant Cyborg Alien Galaxy Overlord poster
Questions a Developer Might Ask a Time Traveler poster
Why a Developer Would Survive the Robot Apocalypse poster
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