Conrad
Uniquely Patterned
/ A Graphic Re-Visioning of Place
Conscious Connoisseur
Luxury is more than where you stay. It’s how deeply you connect with a place. Conrad Hotels, an opulent brand under the Hilton umbrella, epitomizes luxury travel.
Built around the idea of the “Conscious Connoisseur,” the identity celebrates travelers who seek experiences that connect them to themselves and the cultures they encounter. Vibrant, location-specific patterns give each property its own visual expression, translating local character into a cohesive brand system.
The result is an identity that balances the consistency of a global luxury brand with the individuality of each destination.
“I Learned That You Don’t Get Anywhere by Sitting in a Comfortable Chair”
- Conrad Hilton
