Jumeirah
Time Spent Exceptionally Well
/ Redesigning a Global Brand for a New Generation
9 Music Videos for a 5 Star Hotel
To connect Jumeirah with a younger audience of luxury travelers, we reimagined the traditional hotel ad through nine music-video-inspired films, each expressing a distinct perspective on contemporary luxury.
A global campaign built around a hero film and nine creative pillars, adapted across formats, seven languages, social, digital, and out-of-home. The campaign generated over 40 million views, increased website traffic by 40%, drove a 30% increase in direct bookings, and grew social media following by 40%.
