NJOY
Find Joy
/ Meeting People Where They’re At
How Do You Find Joy
A brand doesn’t build connections by staying in one place. Find Joy brought NJOY into the world, creating opportunities for the brand to show up in the spaces, experiences, and communities where people gather.
At MRM, I led a team to develop an integrated campaign spanning branded vans, concert activations, retail environments, and digital experiences. A bold, adaptable visual language connected every touchpoint, turning a single idea into a recognizable brand presence across physical and digital spaces.