Abbott

The Power of You

/   Visualizing the Power of Technology to Personalize Your Health

Role

  • / Creative Direction

Created at

  • / GMR

Abbott Health CES Booth

How do you make complex health technologies tangible? For Abbott’s CES 2022 booth, we transformed five health innovations into an immersive environment designed to bring science to life. A wraparound motion screen, a 20-foot animated tower, interactive kiosks, and a VR dome that took visitors inside a concussed brain turned the booth into an experience to explore, not just observe.

I led a team at GMR to develop the Abbott Health booth, bringing together motion graphics, physical installations, interactive kiosks, and digital content within a cohesive experiential environment. The result connected five distinct technologies through a unified spatial and visual experience.

Abbott Health booth at CES 2022
Abbott booth with animated wave screen
Abbott booth with Lingo and the VR dome
Visitor reading the brain targets kiosk
Visitors at the CardioMEMS kiosk
Crowd of visitors in front of the Abbott booth at CES
Visitors at the Abbott booth beneath the screens
Runner against flowing data lines
Abbott data landscape graphic
Glowing blue data wave graphic
NEXT PROJECT
TOP