PingPong
A New Simple
/ Branding Cross-Border Connections
Seamlessly Simple Finance
Business doesn’t stop at borders. PingPong helps companies move money around the world, making global commerce more accessible. As the business grew, the opportunity was to build a brand as ambitious and distinctive as the technology behind it.
Working closely with the CMO, I reimagined the website as the cornerstone of the brand, developing a signature illustration system that could bring complex financial services to life. Designed to work individually or as a connected visual language, the illustrations extended across the website, banner ads, and email campaigns. I directed the design and led production with agency partners, creating a digital experience that made international transfers intuitive while giving PingPong a more recognizable identity.
